The idea is to generate public interest by hosting workshops with an introduction to a research based approach to meditation in venues like coffee shops, local libraries, the local YMCA, "new age" bookstores, and "meet-up" groups, etc.
From there, those who are intersted would be invited to host classes in their home where I would go deeper into subjects like:
chronic stress
the effects of stress on the mind, body and emotions
the mind-body connection
regions of the brain and their functions
how meditation effects the brain, the mind, the body, and the emotions
etc., in logical order over the period of several weeks.
From there, those who are interested can sign up for private, in-home meditation instruction - and at this point I feel I'd be more inclined to "let my light shine," speaking more freely about the spiritual element of meditation.
That being said, things like this oftentimes have a life all their own and sometimes go where they want to, taking you along for the ride.
Here's a link to a rough draft of a free web site I've been working on. . .it might give you a better picture of what I have in mind.